
Smart-guide your visitors.
SmartGuide is an innovative, ready-built personal guide platform.
Why build your own?
Publish your own guide on a fast-growing global platform. It's easy.
SmartGuide is a ready-built platform for you to publish your own engaging and certified Covid-safe guides. You can create a guide yourself for free in our Content Management System in a matter of hours or have our expert team prepare it turnkey for you. You can offer it publicly for free or sell to your visitors for extra revenues and you'll never have to worry about maintenance.
Create a lasting bond with your visitors
Delight travelers with insightful storytelling, convenient navigation, and authentic experiences. More satisfied and loyal visitors lead to more referrals and more visitors.
Save time and budget, use a ready-made solution
We’ve already developed all the technology you need. SmartGuide saves you the hassle of publishing your own guide app and fits any budget.
Use existing content or publish your own
You can use any of our authentic content for your guide, have our experts craft custom content for you or publish your own easily with our Content Management System. You decide.
Stay free of any maintenance headaches
Custom-built apps fail after 2-3 years without maintenance. SmartGuide provides automated updates and user care, so there’s no headache for you and no extra IT budgets.
Earn extra revenue
Providing a free guide is an effortless way to wow your customers and build loyalty. Or, sell your guides for a profit and earn extra revenue with a 100% margin. We’re flexible.
Gain visibility on a growing global platform
Visitors already have so many apps on their phones. Nobody wants a different guide app for every place they visit. SmartGuide offers a world of guides, over 400 destinations all in one app.
Reopen sooner and stay safe from Covid-19
A contactless guide in one’s own phone leads tourists independently outside the crowds. Gain peace of mind with a solution certified by Seal of Excellence in Covid-19 response by European Commission.
Gain actionable Big data analytics insights
Understand your customers and their habits. Insights from GDPR-compliant data will provide feedback including demographics, heatmaps, and usage stats like never before.
The perfect replacement for outdated traditional guides
We make it fast, easy, and affordable for tourist destinations and attractions of all kinds to digitize their visitor experiences -- without the pain of building and maintaining custom apps.




More engaged and delighted customers. More profits.
Branded SmartGuides improve your service, increase engagement with your brand, boost your position as an innovator and earn you extra revenues. You’ll stand out amongst competitors.




See SmartGuide in action
Run a travel business or tourist attraction?
Creating your own guide for your visitors is a breeze on the SmartGuide platform.
You can even sell your guide and never have to worry about maintenance.
What travel executives say about SmartGuide?
Stephan Duempelfeld
“We have been looking for a truly innovative solution that can really these days attract locals and tourists back onto green trains from cars and buses, show them how interesting our regions are and extend our exposure to the customers with an up/cross-sell potential beyond our trains - SmartGuide.”
Petr Soukup
“We are already excited about enhancing our two 5 walking tour brochures into 10 multimedia guides in less than a month. We could not believe that SmartGuidemotivated 30% of tourists to explore beyond the over-crowded Royal route.”
Přemysl Vícha
“We had over 10,000 passengers adding SmartGuide to their ticket in the first month only. It is amazing that 65% of those who use SmartGuide spend more than 45 minutes in their 1st session.”
Kateřina Misíková
“We first tested the SmartGuide application in the Czech language and, for the 2020 season, we decided to add other language versions for visitors from foreign countries. This will make it easier for them to walk through the garden and learn about it comfortably in their own language. Team SmartGuide was very professional and helpful in preparing the guide.”
Tomáš Rieger
“After three years of using the SmartGuide guide application, we have newly expanded the content in cooperation with the city of Terezín. For the new season, we will have one official application for visitors to the Memorial and the city of Terezín.”
Barbora Tintěrová
“We first digitized the guide to our city on the SmartGuide platform in 2017 and we immediately won first place with it in the Golden Coat of Arms competition, which recognizes innovations in tourism. Since then, the application has improved even further and everything works perfectly.”
Helena Gottwaldová
“We use the SmartGuide application for foreign language visitors. This solves the problem of the lack of foreign language live guides. We chose SmartGuide instead of paper and traditional audio guides, because the application is much more attractive to visitors. We were positively surprised by the results that during the first season, users of the application consumed an average of an incredible 80% of all content.”