
Attract and engage more tourists
SmartGuide is a digital guide platform that turns every phone into a personal travel guide.
Why build your own?
Publish a digital audio guide for modern travelers. It's easy.
SmartGuide is a ready-built platform for publishing your own engaging and certified Covid-safe guides.
Create a digital guide yourself for free in SmartGuide CMS (Content Management System) in as little as 60 minutes or have our expert team prepare it, turnkey, for you. And you'll never have to worry about maintenance.
Become an innovator, inspire tourists, and help make tourism more sustainable at the same time.
See how a digital audio guide improves your visitors’ experience:
What do our clients worldwide think about SmartGuide?
Damir uulu Maksat
“The Kyrgyz Republic’s Department of Tourism first began collaborating with SmartGuide in 2019. Since then, SmartGuide has created digitized tours for four of our major destinations namely Bishkek, Osh, Naryn and Karakol for our international and Russian-speaking visitors. The SmartGuide Team was very helpful and professional in preparing the guide, and we are glad to be working with them.”
Petr Soukup
“We are already excited about enhancing our two 5 walking tour brochures into 10 multimedia guides in less than a month. We could not believe that SmartGuide motivated 30% of tourists to explore beyond the over-crowded Royal route.”
Pavlína Kyselová
“We knew that developing a high-quality app would be extremely expensive. At the same time, we didn't want to compromise on our requirements for quality and usability. That's why we chose SmartGuide, a platform that offers an amazing user experience, is global and can navigate tourists around. Being able to centralize all the Infocentre's offerings in one place is a huge advantage. We are able to meet the demands of both domestic and international visitors with the app.”
Barbora Tintěrová
“We first digitized the guide to our city on the SmartGuide platform in 2017 and we immediately won the first place in the Golden Coat of Arms competition with it, which recognizes innovations in tourism. Since then, the application has improved even further and everything works perfectly.”
Stephan Duempelfeld
“We have been looking for a truly innovative solution that can really these days attract locals and tourists back onto green trains from cars and buses, show them how interesting our regions are and extend our exposure to the customers with an up/cross-sell potential beyond our trains – SmartGuide.”
Přemysl Vícha
“We had over 10,000 passengers adding SmartGuide to their ticket in the first month only. It is amazing that 65% of those who use SmartGuide spend more than 45 minutes in their 1st session.”
Lada Hrochova
“Discussions with another app vendor took months and led nowhere. SmartGuide was up and running 2 weeks since we first met and we got rid of headaches with an audio system. SmartGuide allowed us to add new routes and languages quickly to react to changing customer demands during the pandemic. We are now preparing walking routes to continue guiding our clients when they hop off the bus.”
Tomáš Rieger
“After three years of using the SmartGuide guide application, we have newly expanded the content in cooperation with the city of Terezín. For the new season, we will have one official application for visitors to the Memorial and the city of Terezín.”
Kateřina Misíková
“We first tested the SmartGuide application in the Czech language and, for the 2020 season, we decided to add other language versions for visitors from foreign countries. This will make it easier for them to walk through the garden and learn about it comfortably in their own language. Team SmartGuide was very professional and helpful in preparing the guide.”
Helena Gottwaldová
“We use the SmartGuide application for foreign visitors. This solves the problem of the lack of foreign language live guides. We chose SmartGuide instead of paper and traditional audio guides, because the application is much more attractive to visitors. We were positively surprised by the results that during the first season, users of the application consumed on average an incredible 80% of all content.”









800+
Destinations
100k
Places
2000+
Tours
4.6*
App rating
The perfect replacement for outdated traditional guides

Smart destination management based on big data insights

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SmartGuide is widely endorsed throughout the travel industry












Member of the World Tourism Forum Advisory Board
"Revolution in travel."
Managing a destination, travel business or tourist attraction?
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