Smart-guide your clients

SmartGuide is a digital guide platform that turns every phone into a personal travel guide.
Why build your own?

Grow your business with self-guided tours. It's easy.

You sell amazing guided tours. But let’s face it, less than 10% of travelers take tours. The remaining 90% never take tours —they don't fit their schedule, or may not be in their language. Some people just don't prefer groups, or don't have the budget for a private guide. Would you like to expand your business to serve the remaining 90%?

SmartGuide is a ready-built platform for publishing your own engaging and certified Covid-safe guides. Digitize the story of your best existing guide yourself for free in our Content Management System in as little as 1 hour or have our expert team prepare it, turnkey, for you. You can then sell your digital self-guided tour as a new product.

Promote your country and culture to the world of independent travelers

Address new customer segments ahead of competition.

With smart-guided tours, you can attract even tourists who would not go on a group tour, because they value independence, flexibility, or if you have a limited budget. You can also offer digital guides for less common foreign languages, where maintaining a live guide is not economical.

Create additional income with a self-guided tour product

You can upsell self-guided city tours on top of your main products or sell it as a new product.

Launch self-guided tours even if you have a limited budget

You can publish guide yourself via our Content Management System for free. But if you have some budget, our content team will be happy to help you out to save your time.

Maintain consistent top-quality experience

A great live guide delights customers, but a poor guide can spoil your brand. You can digitize your best tour guide and deliver the same great story to all your customers.

Engage every audience and expand your portfolio

You can prepare mainstream content for everyone and thematic tours for specific audiences. The same place or exhibit can have a different story for kids and for history buffs, both in text and audio. All in as many languages as you want.

Keep your customers safe from Covid-19

A contactless guide on one’s phone leads tourists independently and saves you a lot of trouble with disinfection. With a solution certified by Seal of Excellence in Covid-19 response by the European Commission you can serve even customers who are afraid of Covid in a tour group.

Promote your tour services to the world of independent travelers

Custom-built apps fail after 2-3 years without maintenance. SmartGuide provides automated updates and user care, so there’s no headache for you and no extra IT budgets.
Maintenance, replacement and recharging of traditional audio guides are eliminated with SmartGuide’s digital guide solution.

More about the app

What do our clients worldwide think about SmartGuide?

“Discussions with another app vendor took months and led nowhere. SmartGuide was up and running 2 weeks since we first met and we got rid of headaches with an audio system. SmartGuide allowed us to add new routes and languages quickly to react to changing customer demands during the pandemic. We are now preparing walking routes to continue guiding our clients when they hop off the bus.”

“We have been looking for a truly innovative solution that can really these days attract locals and tourists back onto green trains from cars and buses, show them how interesting our regions are and extend our exposure to the customers with an up/cross-sell potential beyond our trains – SmartGuide.”

“We had over 10,000 passengers adding SmartGuide to their ticket in the first month only. It is amazing that 65% of those who use SmartGuide spend more than 45 minutes in their 1st session.”

“We use the SmartGuide application for foreign visitors. This solves the problem of the lack of foreign language live guides. We chose SmartGuide instead of paper and traditional audio guides, because the application is much more attractive to visitors. We were positively surprised by the results that during the first season, users of the application consumed on average an incredible 80% of all content.”

“We first tested the SmartGuide application in the Czech language and, for the 2020 season, we decided to add other language versions for visitors from foreign countries. This will make it easier for them to walk through the garden and learn about it comfortably in their own language. Team SmartGuide was very professional and helpful in preparing the guide.”

“We are already excited about enhancing our two 5 walking tour brochures into 10 multimedia guides in less than a month. We could not believe that SmartGuide motivated 30% of tourists to explore beyond the over-crowded Royal route.”

“We first digitized the guide to our city on the SmartGuide platform in 2017 and we immediately won the first place in the Golden Coat of Arms competition with it, which recognizes innovations in tourism. Since then, the application has improved even further and everything works perfectly.”

“We knew that developing a high-quality app would be extremely expensive. At the same time, we didn't want to compromise on our requirements for quality and usability. That's why we chose SmartGuide, a platform that offers an amazing user experience, is global and can navigate tourists around. Being able to centralize all the Infocentre's offerings in one place is a huge advantage. We are able to meet the demands of both domestic and international visitors with the app.”

“The Kyrgyz Republic’s Department of Tourism first began collaborating with SmartGuide in 2019. Since then, SmartGuide has created digitized tours for four of our major destinations namely Bishkek, Osh, Naryn and Karakol for our international and Russian-speaking visitors. The SmartGuide Team was very helpful and professional in preparing the guide, and we are glad to be working with them.”

800+

Destinations

100k

Places

2000+

Tours

4.6*

App rating

The easiest way to introduce self-guided tours

We make it fast, easy and affordable for tour operators, travel agencies, and travel businesses of all kinds to digitize their clients’ experiences — without the pain of building and maintaining custom apps.

Why drive when you can explore? Deutsche Bahn encourages commuters on DB Regio trains to explore other regions with SmartGuide.

RegioJet has turned train and bus routes to 37 popular European destinations into a journey with SmartGuide for the final destinations, included in the ticket price.

FGC replaced their old audio guide with multiple SmartGuides in several languages on all its trains out of Barcelona.

Audio Guides in multiple languages reduce your costs and increase revenue

Branded SmartGuides improve your service, increase engagement with your company’s brand, boost your position as an innovator and provide you with unique analytics about your customers.

Big Hop On Hop Off Buses in Prague tackled the problem of shared, unhygienic and obsolete audio tour guide systems on board by offering the SmartGuide app for their bus tours. This way they can keep the highest hygienic standards and maintain operation during the pandemic.

The legendary Pilsner Urquell brewery introduced SmartGuide to allow foreign visitors to join any tour with audio in their own language. This reduced costs of foreigner-speaking guides, increased tour capacity, and increased the number of visitors they can serve.