Attract and engage more tourists

SmartGuide is a digital guide platform that turns every phone into a personal travel guide.
Why build your own?


Publish a digital audio guide for your country or region. It's easy.

SmartGuide is a ready-built platform for publishing your own engaging and certified Covid-safe guides.

Create a digital guide yourself for free in SmartGuide CMS (Content Management System) in as little as 60 minutes or have our expert team prepare it, turnkey, for you. Inspire tourists to also visit the hidden gems and reduce crowds in top sights to make tourism more sustainable.

And you'll never have to worry about reprints or maintenance.

Promote your country and culture to the world of independent travelers

Covid taught people to travel independently and use digital tools. The share of individual tourists is increasing, and they look for self-guided tours. We already have 600,000 of them on the platform and more come every day. Join in to promote your destination as a trip from nearby destinations.

Create a lasting bond with your visitors

Delight travelers with insightful storytelling, convenient navigation, and authentic experiences. More satisfied and loyal visitors lead to more referrals and more visitors.

Promote hidden gems — attract tourists from top sights to the less-visited places

Motivate people to explore the hidden tourist gems back home with unknown or forgotten stories transformed into SmartGuide tour routes. Allow locals to bond with their heritage and motivate foreigners to explore less-visited regions.

Save time and budget, use a ready-made solution

We’ve already developed all the technology you need. SmartGuide saves you the hassle of publishing your own guide app and fits any budget. Travelers don’t want to install one app for every destination they visit. They prefer to have over 600 destinations all-in-one, like the SmartGuide app.

Present the country to tourists in the most appealing way

Anyone can publish quality content on SmartGuide. Work with us to be able to curate the content. You can use any of our existing content, have our experts craft custom content for you, or publish your own easily with our Content Management System. You decide.

Gain actionable Big data analytics insights

Understand your visitors and their habits. Insights from GDPR-compliant data will provide feedback, including demographics, heatmaps, and usage stats like never before.

Stay free of any maintenance headaches

Custom-built apps fail after 2-3 years without maintenance. SmartGuide provides automated updates and user care, so there’s no headache for you and no extra IT budgets.

What do our clients worldwide think about SmartGuide?








App rating

The perfect replacement for outdated traditional guides

We make it fast, easy and affordable for country boards and regions of all kinds to digitize their visitor experiences and engage more travelers — without the pain of building and maintaining custom apps.

Smart tourism management based on big data insights

We know exactly who your visitors are, where they go, how much time they spend there, what they like and what they find boring. Aggregated data protects personal privacy and helps you make smarter decisions.

See SmartGuide in action

Discover how SmartGuide helps tourism boards

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Member of the WTFL Advisory Board

The World Tourism Forum Lucerne

"Revolution in travel."


Managing a tourist board?

Let's talk! We'll show you how easily you can transform the visitor experience with SmartGuide.

SmartGuide supports national or regional Tourist Boards, Destinations, Attractions, Tour Operators, and Hotels.