Attract and engage more tourists
SmartGuide is a digital guide platform that turns every phone into a personal travel guide.
Why build your own?
Publish a digital audio guide for your country or region. It's easy.
SmartGuide is a ready-built platform for publishing your own engaging and certified Covid-safe guides.
Create a digital guide yourself for free in SmartGuide CMS (Content Management System) in as little as 60 minutes or have our expert team prepare it, turnkey, for you. Inspire tourists to also visit the hidden gems and reduce crowds in top sights to make tourism more sustainable.
And you'll never have to worry about reprints or maintenance.
Promote your country and culture to the world of independent travelers
Covid taught people to travel independently and use digital tools. The share of individual tourists is increasing, and they look for self-guided tours. We already have 600,000 of them on the platform and more come every day. Join in to promote your destination as a trip from nearby destinations.
Create a lasting bond with your visitors
Delight travelers with insightful storytelling, convenient navigation, and authentic experiences. More satisfied and loyal visitors lead to more referrals and more visitors.
Promote hidden gems — attract tourists from top sights to the less-visited places
Motivate people to explore the hidden tourist gems back home with unknown or forgotten stories transformed into SmartGuide tour routes. Allow locals to bond with their heritage and motivate foreigners to explore less-visited regions.
Save time and budget, use a ready-made solution
We’ve already developed all the technology you need. SmartGuide saves you the hassle of publishing your own guide app and fits any budget. Travelers don’t want to install one app for every destination they visit. They prefer to have over 600 destinations all-in-one, like the SmartGuide app.
Present the country to tourists in the most appealing way
Anyone can publish quality content on SmartGuide. Work with us to be able to curate the content. You can use any of our existing content, have our experts craft custom content for you, or publish your own easily with our Content Management System. You decide.
Gain actionable Big data analytics insights
Understand your visitors and their habits. Insights from GDPR-compliant data will provide feedback, including demographics, heatmaps, and usage stats like never before.
Stay free of any maintenance headaches
Custom-built apps fail after 2-3 years without maintenance. SmartGuide provides automated updates and user care, so there’s no headache for you and no extra IT budgets.
What do our clients worldwide think about SmartGuide?
Damir uulu Maksat
“The Kyrgyz Republic’s Department of Tourism first began collaborating with SmartGuide in 2019. Since then, SmartGuide has created digitized tours for four of our major destinations namely Bishkek, Osh, Naryn and Karakol for our international and Russian-speaking visitors. The SmartGuide Team was very helpful and professional in preparing the guide, and we are glad to be working with them.”
“We are already excited about enhancing our two 5 walking tour brochures into 10 multimedia guides in less than a month. We could not believe that SmartGuide motivated 30% of tourists to explore beyond the over-crowded Royal route.”
“We knew that developing a high-quality app would be extremely expensive. At the same time, we didn't want to compromise on our requirements for quality and usability. That's why we chose SmartGuide, a platform that offers an amazing user experience, is global and can navigate tourists around. Being able to centralize all the Infocentre's offerings in one place is a huge advantage. We are able to meet the demands of both domestic and international visitors with the app.”
“We first digitized the guide to our city on the SmartGuide platform in 2017 and we immediately won the first place in the Golden Coat of Arms competition with it, which recognizes innovations in tourism. Since then, the application has improved even further and everything works perfectly.”
“We have been looking for a truly innovative solution that can really these days attract locals and tourists back onto green trains from cars and buses, show them how interesting our regions are and extend our exposure to the customers with an up/cross-sell potential beyond our trains – SmartGuide.”
“We had over 10,000 passengers adding SmartGuide to their ticket in the first month only. It is amazing that 65% of those who use SmartGuide spend more than 45 minutes in their 1st session.”
“Discussions with another app vendor took months and led nowhere. SmartGuide was up and running 2 weeks since we first met and we got rid of headaches with an audio system. SmartGuide allowed us to add new routes and languages quickly to react to changing customer demands during the pandemic. We are now preparing walking routes to continue guiding our clients when they hop off the bus.”
“After three years of using the SmartGuide guide application, we have newly expanded the content in cooperation with the city of Terezín. For the new season, we will have one official application for visitors to the Memorial and the city of Terezín.”
“We first tested the SmartGuide application in the Czech language and, for the 2020 season, we decided to add other language versions for visitors from foreign countries. This will make it easier for them to walk through the garden and learn about it comfortably in their own language. Team SmartGuide was very professional and helpful in preparing the guide.”
“We use the SmartGuide application for foreign visitors. This solves the problem of the lack of foreign language live guides. We chose SmartGuide instead of paper and traditional audio guides, because the application is much more attractive to visitors. We were positively surprised by the results that during the first season, users of the application consumed on average an incredible 80% of all content.”
The perfect replacement for outdated traditional guides
Smart tourism management based on big data insights
See SmartGuide in action
Discover how SmartGuide helps tourism boards
SmartGuide is widely endorsed throughout the travel industry
Member of the WTFL Advisory Board
"Revolution in travel."
Managing a tourist board?
Let's talk! We'll show you how easily you can transform the visitor experience with SmartGuide.
SmartGuide supports national or regional Tourist Boards, Destinations, Attractions, Tour Operators, and Hotels.