Attract and engage more tourists

SmartGuide is an innovative, ready-built digital guide platform. Why build your own?


Publish a digital audio guide for your destination. It's easy.

SmartGuide is a ready-built platform for publishing your own engaging and certified Covid-safe guides.

Create a digital guide yourself for free in SmartGuide CMS (Content Management System) in as little as 60 minutes or have our expert team prepare it, turnkey, for you. Inspire tourists to also visit the hidden gems and reduce crowds in top sights to make tourism more sustainable.

And you'll never have to worry about maintenance.

Promote your destination to the world of independent travelers

Covid taught people to travel independently and use digital tools. The share of individual tourists is increasing, and they look for self-guided tours. We already have almost 1 000 000 of them on the platform and more come every day. Join in to promote your destination as a trip from nearby destinations.

Create a lasting bond with your visitors

Delight travelers with insightful storytelling, convenient navigation, and authentic experiences. More satisfied and loyal visitors lead to more referrals and more visitors.

Save time and budget, use a popular ready-made platform

We’ve already developed all the technology you need. SmartGuide saves you the hassle of publishing your own guide app and fits any budget. Travelers don’t want to install one app for every destination they visit. They prefer to have over 800 destinations all-in-one, like the SmartGuide app.

Present the destination the way you want to

Anyone can publish quality content on SmartGuide. Work with us to be able to curate the content. You can use any of our existing content, have our experts craft custom content for you, or publish your own easily with our Content Management System. You decide.

Gain actionable Big data analytics insights

Understand your visitors and their habits. Insights from GDPR-compliant data will provide feedback, including demographics, heat maps, and usage stats like never before.

Stay free of any maintenance headaches

Custom-built apps fail after 2-3 years without maintenance. SmartGuide provides automated updates and user care, so there’s no headache for you and no extra IT budgets.

Keep visitors safe from Covid-19

A contactless guide on one’s phone leads tourists independently outside the crowds. Gain peace of mind with a solution certified by Seal of Excellence in Covid-19 response by the European Commission.

What do our clients worldwide think about SmartGuide?








App rating

The perfect replacement for outdated traditional guides

We make it fast, easy, and affordable for tourist destinations and attractions of all kinds to digitize their visitor experiences - without the pain of building and maintaining custom apps.

Smarter decisions based on big data insights

Branded SmartGuides improve your service, increase engagement with your brand among travelers, boost your position as an innovator and provide you with unique analytics about your visitors and customers.

See SmartGuide in action

Discover how SmartGuide helps destinations like yours

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Member of the WTFL Advisory Board

The World Tourism Forum Lucerne

"Revolution in travel."


Managing a destination?

Let's talk! We'll show you how easily you can transform the visitor experience with SmartGuide.

SmartGuide supports national or regional Tourist Boards, Destinations, Attractions, Tour Operators, and Hotels.