Attract and engage more visitors

SmartGuide is an innovative, ready-built digital guide platform. Why build your own?


Publish a digital audio guide for your attraction. It's easy.

SmartGuide is a ready-built platform for publishing your own engaging and certified Covid-safe guides.

Say goodbye to outdated paper leaflets and outdated guides. Digitize the story of your best existing guide yourself for free in our Content Management System in as little as 60 minutes or have our expert team prepare it, turnkey, for you.

You can offer the guide for free to attract more tourists or sell it to your visitors for extra revenue. And you'll never have to worry about reprints or maintenance.

Stay relevant for modern travelers

Tourists expect to find you on their phone, book a hotel nearby on their phone, arrange transportation to reach you on their phone … and expect to learn more about your attraction also from the convenience of their phone. Don't disappoint them.

Keep the eyes on exhibits, reduce visual pollution

Big boards with information about exhibits in multiple languages spoil the visual experience and take away space from actual exhibits. You can declutter your exhibits by replacing big boards with a single QR code that opens the relevant information as text and audio to the visitor in their preferred language.

Offer self-guided tours indoor, outdoor, in any language, or with a live guide

SmartGuide uses geolocation outdoors and QR codes indoors so you can create seamless experiences. You can publish content in any language and even let foreigners join your guided tour group with audio in their own language.

Save time and budget, use a popular ready-made platform

We’ve already developed all the technology you need. SmartGuide saves you the hassle of publishing your own guide app and fits any budget. Travelers don’t want to install one app for every destination they visit. They prefer to have over 800 destinations all in one SmartGuide app.

Stay open and safe from Covid-19

A contactless guide on one phone leads tourists independently outside the crowds. Gain peace of mind with a solution certified by Seal of Excellence in Covid-19 response by the European Commission.

Enjoy the flexibility in content creation and publishing

You can use any of your existing content or have our experts craft it for you. It is your choice whether you publish your content via our Content Management System or have SmartGuide taking care of the publishing of your audio guide on your behalf.

Engage every audience with content relevant for them

You can prepare mainstream content for everyone and thematic tours for specific audiences. The same place or exhibit can have a different story for kids and for history buffs, both in text and audio.

What do our clients worldwide think about SmartGuide?








App rating

The perfect replacement for outdated traditional guides

We make it fast, easy, and affordable for tourist destinations and attractions of all kinds to digitize their visitor experiences - without the pain of building and maintaining custom apps.

Audio Guides in multiple languages reduce your costs and increase revenue

Branded SmartGuides improve your service, increase engagement with your attraction’s brand, boost your position as an innovator and provide you with unique analytics about your visitors.

See SmartGuide in action

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The World Tourism Forum Lucerne

"Revolution in travel."


Managing a tourist attraction?

Let's talk! We'll show you how easily you can transform the visitor experience with SmartGuide.

SmartGuide supports national or regional Tourist Boards, Destinations, Attractions, Tour Operators, and Hotels.