Attract and engage more visitors

SmartGuide is an innovative, ready-built digital guide platform. Why build your own?

Publish a digital audio guide for your attraction. It's easy.

SmartGuide is a ready-built platform for publishing your own engaging and certified Covid-safe guides.

Say goodbye to outdated paper leaflets and outdated guides. Digitize the story of your best existing guide yourself for free in our Content Management System in as little as 60 minutes or have our expert team prepare it, turnkey, for you.

You can offer the guide for free to attract more tourists or sell it to your visitors for extra revenue. And you'll never have to worry about reprints or maintenance.

Stay relevant for modern travelers

Tourists expect to find you on their phone, book a hotel nearby on their phone, arrange transportation to reach you on their phone … and expect to learn more about your attraction also from the convenience of their phone. Don't disappoint them.

Keep the eyes on exhibits, reduce visual pollution

Big boards with information about exhibits in multiple languages spoil the visual experience and take away space from actual exhibits. You can declutter your exhibits by replacing big boards with a single QR code that opens the relevant information as text and audio to the visitor in their preferred language.

Offer self-guided tours indoor, outdoor, in any language, or with a live guide

SmartGuide uses geolocation outdoors and QR codes indoors so you can create seamless experiences. You can publish content in any language and even let foreigners join your guided tour group with audio in their own language.

Save time and budget, use a popular ready-made platform

We’ve already developed all the technology you need. SmartGuide saves you the hassle of publishing your own guide app and fits any budget. Travelers don’t want to install one app for every destination they visit. They prefer to have over 600 destinations all in one SmartGuide app.

Stay open and safe from Covid-19

A contactless guide on one phone leads tourists independently outside the crowds. Gain peace of mind with a solution certified by Seal of Excellence in Covid-19 response by the European Commission.

Enjoy the flexibility in content creation and publishing

You can use any of your existing content or have our experts craft it for you. It is your choice whether you publish your content via our Content Management System or have SmartGuide taking care of the publishing of your audio guide on your behalf.

Engage every audience with content relevant for them

You can prepare mainstream content for everyone and thematic tours for specific audiences. The same place or exhibit can have a different story for kids and for history buffs, both in text and audio.

More about the app

What do our clients worldwide think about SmartGuide?

“We first tested the SmartGuide application in the Czech language and, for the 2020 season, we decided to add other language versions for visitors from foreign countries. This will make it easier for them to walk through the garden and learn about it comfortably in their own language. Team SmartGuide was very professional and helpful in preparing the guide.”

“After three years of using the SmartGuide guide application, we have newly expanded the content in cooperation with the city of Terezín. For the new season, we will have one official application for visitors to the Memorial and the city of Terezín.”

“We use the SmartGuide application for foreign visitors. This solves the problem of the lack of foreign language live guides. We chose SmartGuide instead of paper and traditional audio guides, because the application is much more attractive to visitors. We were positively surprised by the results that during the first season, users of the application consumed on average an incredible 80% of all content.”

“Discussions with another app vendor took months and led nowhere. SmartGuide was up and running 2 weeks since we first met and we got rid of headaches with an audio system. SmartGuide allowed us to add new routes and languages quickly to react to changing customer demands during the pandemic. We are now preparing walking routes to continue guiding our clients when they hop off the bus.”

“We have been looking for a truly innovative solution that can really these days attract locals and tourists back onto green trains from cars and buses, show them how interesting our regions are and extend our exposure to the customers with an up/cross-sell potential beyond our trains – SmartGuide.”

“We are already excited about enhancing our two 5 walking tour brochures into 10 multimedia guides in less than a month. We could not believe that SmartGuide motivated 30% of tourists to explore beyond the over-crowded Royal route.”

“We had over 10,000 passengers adding SmartGuide to their ticket in the first month only. It is amazing that 65% of those who use SmartGuide spend more than 45 minutes in their 1st session.”

“We first digitized the guide to our city on the SmartGuide platform in 2017 and we immediately won the first place in the Golden Coat of Arms competition with it, which recognizes innovations in tourism. Since then, the application has improved even further and everything works perfectly.”

“We knew that developing a high-quality app would be extremely expensive. At the same time, we didn't want to compromise on our requirements for quality and usability. That's why we chose SmartGuide, a platform that offers an amazing user experience, is global and can navigate tourists around. Being able to centralize all the Infocentre's offerings in one place is a huge advantage. We are able to meet the demands of both domestic and international visitors with the app.”

“The Kyrgyz Republic’s Department of Tourism first began collaborating with SmartGuide in 2019. Since then, SmartGuide has created digitized tours for four of our major destinations namely Bishkek, Osh, Naryn and Karakol for our international and Russian-speaking visitors. The SmartGuide Team was very helpful and professional in preparing the guide, and we are glad to be working with them.”

600+

Destinations

20k

Places

800+

Tours

600k

App users

4.6*

App rating

The perfect replacement for outdated traditional guides

We make it fast, easy, and affordable for tourist destinations and attractions of all kinds to digitize their visitor experiences - without the pain of building and maintaining custom apps.

Sternberk Castle replaced paper brochures with SmartGuide in 6 languages. Few visitors used to read the texts, but now when SmartGuide presents the content as audio, visitors consume on average 80% of the provided content.

Harvard Business School digitized their best tour guide in SmartGuide, enabling visitors to take the campus tour at their convenience with consistent quality.

Big Hop On Buses replaced their audio guides with the SmartGuide app. They can update content instantly from their desktop if anything changes and don't need to maintain any more hardware.

Audio Guides in multiple languages reduce your costs and increase revenue

Branded SmartGuides improve your service, increase engagement with your attraction’s brand, boost your position as an innovator and provide you with unique analytics about your visitors.

The legendary Pilsner Urquell brewery introduced SmartGuide to allow foreign visitors to join any tour with audio in their own language. This reduced costs of foreigner-speaking guides, increased tour capacity, and increased the number of visitors they can serve.

The Museum in Usti nad Labem replaced excessive signage with SmartGuide QR codes and sells the convenient audio guide to visitors as an add-on when buying the tour ticket.